T E Narasimhan

Stories by T E Narasimhan

Hyundai brings back Santro 3 years after shelving it

Hyundai brings back Santro 3 years after shelving it

Rediff.com   19 Oct 2018

The car is expected to hit the road on October 23 and is being launched as Hyundai celebrates two decades in the country. Industry sources say that it will be priced at Rs 3,70,000 to stay competitive with its biggest competitors, Tata Tiago and Maruti Suzuki Celerio.

Kerala beckons tourists: We're open!

Kerala beckons tourists: We're open!

Rediff.com   4 Oct 2018

Kerala Tourism has drawn up God's Own Country 2.0 and the department is going all out to repair the state's image and infrastructure. Apart from being a damage control exercise, it is also an opportunity to reimagine the state as a tourism brand.

Why Indian companies now prefer online launches

Why Indian companies now prefer online launches

Rediff.com   26 Sep 2018

What is driving the digital-first approach of traditional, legacy brands? Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium.

PSLV-C42 launch begins ISRO's new mission

PSLV-C42 launch begins ISRO's new mission

Rediff.com   16 Sep 2018

Antrix, ISRO's commercial arm, is eyeing 10% of the $357 billion global market.

Why India likes shows like Mahakali, Naagin 3, Porus...

Why India likes shows like Mahakali, Naagin 3, Porus...

Rediff.com   12 Sep 2018

Mythological and historical shows are lapped up not just by the young, but equally by grown men and women.

Why space start-ups find it hard to raise funds

Why space start-ups find it hard to raise funds

Rediff.com   11 Sep 2018

While industry is upbeat, start-ups in the space sector are finding it difficult to cater to the demand due to a lack of funding, issues related to policy like foreign funding, intellectual property, etc, and a lack of support in testing.

ISRO's new mission: To fly into people's minds

ISRO's new mission: To fly into people's minds

Rediff.com   7 Sep 2018

Connecting with people is the first step to creating greater awareness for the brand and that in turn, believes ISRO chief K Sivan, will translate into the institution becoming a place that people want to work in.

How brands in India are going digital

How brands in India are going digital

Rediff.com   6 Sep 2018

Apart from the growing adoption of the internet in the country, brands are drawn to the agility of the medium, its targeted and data driven approach and the increasing cost of offline channels for sales and distribution.

Rains in south India take the steam out of coffee

Rains in south India take the steam out of coffee

Rediff.com   5 Sep 2018

Crop loss would the highest in Karnataka (where a little more than 75 per cent of the national output comes from), followed by Kerala and Tamil Nadu.

India's Hero Cycles revives Britain's Viking Cycles

India's Hero Cycles revives Britain's Viking Cycles

Rediff.com   25 Aug 2018

A century-old European bicycle brand gets a makeover under its new Indian owner. But is there room for yet another premium commuter bike?

Kerala flood hits spice market; shortage in supply pushes up prices

Kerala flood hits spice market; shortage in supply pushes up prices

Rediff.com   23 Aug 2018

At Delhi's markets, cardamom, pepper selling at double their recent rates

'Kerala may have suffered losses of around Rs 20,000 crore'

'Kerala may have suffered losses of around Rs 20,000 crore'

Rediff.com   23 Aug 2018

Kerala has seen one of the worst floods in its history during this monsoon. From August 8 to 20, nearly 223 people have lost their lives, 33 are missing and around 1.2 million individuals from 3,02,441 families are in 3,941 relief camps. Initial losses are estimated to be around Rs 200 billion (Rs 20,000 crore). With the rescue measures in its last leg, the Kerala government is looking at raising funds to rebuild the state. In an interaction with Gireesh Babu and T E Narasimhan, Kerala Finance Minister T M Thomas Isaac says he has a three-pronged strategy to raise funds. Edited Excerpts.

'We are thinking about missions to Venus or Mars'

'We are thinking about missions to Venus or Mars'

Rediff.com   23 Aug 2018

'By pushing PSLV production to industry, the extra ISRO personnel available will be utilised to do projects like the human space mission.'

How ISRO satellites are helping Kerala rescue op

How ISRO satellites are helping Kerala rescue op

Rediff.com   21 Aug 2018

Data provided by the satellites helps experts predict the level of rains till then, what to expect in the next few hours and even about the situation in the forests and the water reservoirs.

Kerala floods: Businesses stare at a loss of over Rs 20,000 crore

Kerala floods: Businesses stare at a loss of over Rs 20,000 crore

Rediff.com   20 Aug 2018

Kerala floods take a toll on small businesses, NBFCs brace for losses

Kerala rain: Crops worth over Rs 600 crore lost

Kerala rain: Crops worth over Rs 600 crore lost

Rediff.com   14 Aug 2018

The tea sector may see a crop loss of 50 per cent (around Rs150 crore) while the damages owing to landslides washing away a 100-acre plantation in Wayanad are yet to be accounted for.

Why biscuit prices are likely to go up

Why biscuit prices are likely to go up

Rediff.com   9 Aug 2018

In the past month, wheat prices have increased 6.3% as production is expected to be 1.5% lower, in terms of crop acreage, than the earlier estimate

How Parle plans to capture the premium category

How Parle plans to capture the premium category

Rediff.com   8 Aug 2018

The home-grown biscuit brand looks to get inside the customer's mind as it steps outside the boundaries of its mass-market identity

Discover India's poshest homes

Discover India's poshest homes

Rediff.com   6 Aug 2018

These exist in a unique world of by-invitation-only properties -- those that are never advertised and which money alone cannot buy. One cannot simply walk in for a tour of these apartments. A buyer must first meet the developer's targeted social criteria to get invited for a walkthrough of the property.

Here's how Ashok Leyland turned two loss-making subsidiaries around

Here's how Ashok Leyland turned two loss-making subsidiaries around

Rediff.com   25 Jul 2018

Nissan' exit from the light commercial vehicle joint venture has helped speed up consolidation and growth for the company